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SHOP AMERICA: Mid-Century Storefront Design 1938-1950
By Steven Heller.
In postwar America, everything pointed to a bright, shiny future. Storefront design of the era is particularly indicative of this phenomenon, showcased here in an extensive collection of hand-illustrated shop window designs from 1938 to 1950. Streamlining was still hot, as well as chrome and futuristic designs.
All spectacular these designs reveal the mindset of a unique period in history. Also includes historical b&w photographs of actual shops. A rare look at mid-century commercial America as it pictured itself. Text in German, French and English.

Publisher: Taschen, 2007
Binding: Hardcover with dustjacket
Dimensions: 11x14
Pages: 246pg
Color: Full Color throughout
ISBN: #9783822842690


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