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ALL-AMERICAN ADS: '70s
Edited by Jim Heimann.
American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their '60s counterparts. More literal, more in-your-face, '70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials.
Racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation. Softcover with flaps.
Publisher: Taschen, 2004
Binding:
Softcover
Dimensions: 8x10
Pages: 704pg
Color:
Full Color throughout
ISBN: #382281265x
Your price: $42.50
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Pop Culture 
